There is no question traditional media has become and will continue to become less
relevant in our changing society. Many people from our grandparents’ generation
still do not know how to use a computer. All their media is in print form or on
television. I think everyone in the class would agree that our generation uses
online media more than our parents do, while our parents view more print media
and television. According to the Newspaper Association of America, about 53% of
Americans ages 18-34 read a print version of the newspaper. 68% of Americans
who are 35 and older read some kind of print version of a newspaper. That
number increases to 77% for Americans 55 and older. This is clear evidence that
the older generations read more traditional news in print than the younger
generation.
I had trouble believing the article by the blogosphere because, first, it was
written two years ago and the number of people moving from traditional media to
new media is increasing at a rapid pace. Second, the pie charts and graphs look
very professional, but the article leaves out a lot of data about the number of
people surveyed, the method used to survey and what demographics were surveyed.
Last, no attribution to any author is always a red flag because the writer is
less culpable for their words.
The last blog post we had was about how email is replacing written forms of letters.
Ms. Jardine’s perspective is similar to what many people think will happen with
traditional media. As we find easier ways to do things, like sending an email
as opposed to the more strenuous act of mailing a letter, more people will move
to the easier technology. I am an aspiring journalist and I went to a sports
writing workshop where Mitch Albom, who is a sports columnist for the Detroit
Free Press, called the newspaper industry a “dying industry.” I had heard this
before, but to hear it from someone who is in the industry and has made such a
great career for himself, I was shocked to hear it. He talked about how the age
of great journalists was coming to an end. The long feature articles, news
stories and columns in newspapers are being put on shorter, simpler and cheaper
posts online. The skill of writing is less important in these quick tweets and blogs.
It is cheaper to get writers because they do not have to be as good and there
is no cost to produce the news because it is not in print. Therefore, producing
lower quality news is actually more profitable. As a result, the trend of
moving to these online forms of media and straying from traditional media is
inevitable in this free market.
Newspaper Association of America. “Newspaper Readership & Audience by Age and Gender.”